Top 5 Fashion Games in Turkey: Q4 2021 Performance

In the fourth quarter of 2021, the fashion gaming sector in Turkey saw notable trends across the top 5 apps. Data sourced from Sensor Tower reveals insights into the weekly downloads, revenue, and active users for these popular games.

Hair Challenge by Rollic Games experienced fluctuating weekly downloads, starting with 78K in late September and peaking at 135K in mid-November. Revenue showed minor variations, peaking at $25 in mid-October, while weekly active users ranged between 212K to 302K, maintaining a relatively stable user base.

Fashion Battle - Dress up game from APPS TEKNOLOJI ANONIM SIRKETI had a significant peak in weekly downloads at 105K in mid-November, followed by a gradual decline to 17K by the end of December. Revenue saw modest fluctuations, peaking at $26 in mid-December. Active users also showed a downward trend, starting at 144K in late September and dropping to 114K by the end of the quarter.

Hair Dye! by Crazy Labs had a notable increase in weekly downloads, reaching 112K in mid-November. Active users saw a similar trend, peaking at 326K during the same period. However, the app did not generate any revenue during this quarter.

Get Lucky: Pool Party! by HOMA GAMES saw its highest weekly downloads at 194K in late September, but this number significantly dropped to 21K by the end of December. Active users followed a similar pattern, starting at 302K and declining to 49K, indicating a decrease in engagement over the quarter.

Doll Designer from Lion Studios had consistent weekly downloads, ranging between 23K to 69K. The app's revenue peaked at $24 in late September. Active users showed a steady decline from 125K in late September to 74K by the end of December.

These insights from Sensor Tower highlight the dynamic nature of the fashion gaming market in Turkey during Q4 2021. For more detailed analytics and trends, visit Sensor Tower.